Build, scale and sell your B2B business.

Add an extra £1m EBITDA without the business depending on youfrom an exited founder with three exits.

Free. You get a write-up of the call and a bespoke commercial report afterwards.

Simon Watson introducing Revenue & BeyondWatch · 90 sec
Exited founder20+ years in B2B

My background

  • Exited founder. I've taken several businesses from £0 to £1m, and built my own agency from zero to a 7-figure exit.
  • Three exits in all, once as the founder and twice inside the senior leadership team: an IPO, a trade sale and a VC-backed sale, returning hundreds of millions to shareholders.
  • 20+ years selling and scaling B2B businesses across EMEA.

Sound familiar?

You're the reason it's growing. You're also the reason it's stuck.

These are the questions founders keep coming back to.

  • PipelineWhere is next quarter's revenue coming from, and why does it still depend on me?
  • SellingWhy am I still closing half the deals myself?
  • PricingAm I charging what the work is worth, or what feels safe?
  • SpendIs any of this marketing actually working, and how would I prove it?
  • HiringDo I need a salesperson, and would they survive without me?
  • ExitIf I wanted to step back or sell, what would a buyer actually see?

If two or more of those are live, the Diagnosis Call is where we start.

Who this is for

B2B founders where growth is real but fragile.

I work with founders of B2B tech, digital and service businesses who want to add an extra £1m EBITDA. The business is real, and revenue is coming in. But it runs on your relationships, your conversations and your presence in every deal. Take yourself out of the room and growth stalls.

Most revenue problems have the same root cause: growth depends entirely on one person.

It isn't for consumer brands, for businesses that already have a full commercial leadership team, or for anyone who wants to think about moving rather than move.

What I do

Add an extra £1m in profit, without the business depending on you.

Profit

An extra £1m in EBITDA, from a sales process, pricing and numbers that hold up.

Independence

A business that does not depend on you in every deal and every decision.

These are the same job. Buyers of companies don't pay for revenue, they pay for a business that runs without the founder in it. When I was getting my own agency ready to sell, I had two salespeople and 50% of revenue still came through me. I got it down to 15% before the sale. That is the work I now do for other founders.

What you get

The systems and processes I used myself, built into your business.

1

Revenue

A sales process and pipeline that do not rely on your relationships, and pricing that reflects what the business is worth.

2

Numbers

The numbers you need to run the business, every week, including marketing spend you can prove is working.

3

Team

Who to hire and when, how to set them up to succeed, and clear decision-making so the team moves without waiting for you.

Whichever is the real constraint comes first. Built around your business, not a template.

What you're really paying for

  1. An exited founder

    I built my own agency from zero to a 7-figure exit. Three exits in all, once as the founder and twice inside the leadership team: an IPO, a trade sale and a VC-backed sale. I know what a buyer looks for because I've been on that side of the table.

  2. Direct access

    You deal with me. No account managers, no junior team doing the thinking.

  3. Systems that outlast me

    Everything I build is designed to keep working without me, so you aren't swapping dependence on yourself for dependence on someone else.

  4. Straight answers

    If I'm not the right fit, I'll say so on the first call. No hard sell.

£4m revenue growth. A £3m Breitling contract. An eight-figure exit in 2 years and 2 months.

“Simon was integral to all of it. If you're building to sell, my advice is to talk to Simon before you think you're ready.”
Simon Wardropper, CEO & Founder, Realtime Agency

“Our pipeline is now stronger and more predictable.”

He's a founder and sales architecture expert who rebuilt our entire sales engine, bringing clarity, structure, and confidence. We added over £1.7m in pipeline inside 6 months.
Matt Cayton, Founder & CEO, WorkSavi

More testimonials and the numbers behind them

How it works

We start with a free Diagnosis Call. You get a write-up of the call, and a bespoke commercial report setting out the first steps to make your revenue engine predictable and your business exit-ready.

From there, I recommend the one way of working that fits where your business is right now. That could be any of the five. There's no fixed order, and no obligation at any step.

One honest conversation.

Book a free Diagnosis Call. I'll tell you what I see and whether I'm the right person to help. If I'm not, I'll say so.

Book your free Diagnosis Call

Free. You get a write-up of the call and a bespoke commercial report afterwards.

If you're curious how else we can work together, you can explore that here.