Insights
Notes on the commercial realities of running a founder-led business.
Stories, mistakes and what I'd do differently, from an exited founder with three exits and 20+ years of selling and scaling B2B businesses. Written weekly for founders of B2B tech, digital and service businesses.
Pipeline & Sales
Every deal still goes through you
Build, week one: getting sales out of your head.
Pipeline & Sales
The Customers You'd Rather Not Have
A founder repositioned the message - they'll hit 2026 sales targets by October
Leadership & Team
1000's of staff, Yet He Isn't The Most Important Person In The Room
Stories from the boardroom to the yacht.
Founder Dependency & Exit Value
You're The Reason It's Growing. You're Also The Bottleneck.
3 things you can do today to fix it.
Events & Announcements
It Went Viral. "We Need A Bigger Boat!"
From One LinkedIn Post To Becoming Over Subscribed
Pipeline & Sales
10x Your Close Rate, Fix These 3 things.
A founder's story: £250k added to the top line in three months.
Founder Journey
$46 Billion In Revenue. Started With a $50 Loan from His Parents.
A story about patience, timing, and never giving up.
Founder Journey
Raki, Mezze, and a Few Founders On The Bosphorus
An Istanbul Experience
Pipeline & Sales
From £0 Pipeline to £350k in Proposals. In Under 4 Months.
A story about a founder building predictable lead flow
Founder Journey
August Is A Gift (If You Let It)
Mistaking Busyness For Progress
Founder Journey
DJ’d to 4000 People On A Beach
It Started With 100 Nos and 1 Yes.
Podcasts, talks & videos
Why Your Startup's Sales Aren't Scaling (and How to Fix It)
A SeedLegals session with Anthony Rose on why founder-led sales stall, and how to build a sales engine that does not depend on you.
Leadership & Team
£84,000 Wasted. On One Bad Hire.
Hiring a so-called “rock star” salesperson
Founder Dependency & Exit Value
Founder-dependent Revenue. Still Worthless to a Buyer.
The founder bottleneck
Leadership & Team
Half a Billion Dollars. It started with a picture.
I've got a huge announcement!
Pipeline & Sales
We Stopped Doing The Human Work.
Trust, human-first outreach, and the Snail mode framework
Pipeline & Sales
£1m Pipeline, £300k Closed. The Snail Framework
B2B lead generation isn't broken, but trust Is.
Pipeline & Sales
20 Leads Worth £1m ARR. They Still Asked For More.
How to Generate Leads in 2026 | The Revenue Room | Masterclass Edition
Founder Journey
I Never Meant To Start a Business. Then I Sold One.
A reflective story with lessons and ideas that Founders like you, can implement in your own businesses
Pipeline & Sales
£2 million. It was sitting in his contacts the whole time.
The "a-ha" moments that can transform a clients business is one of the most satisfying parts of this job.
Founder Dependency & Exit Value
$35 million a year. And still worthless.
Revenue Room - The session summary, notes and insights.
Founder Dependency & Exit Value
After 3 exits, I stopped looking at the product
What company acquirers actually look for, and why most founders aren't ready for it
Pipeline & Sales
Sort the basics. Then scale. In that order.
Why founders are over-complicating sales before the fundamentals are in place.
Podcasts, talks & videos
Hit Your Numbers: How to Expand a Customer
Expanding and retaining existing customers, the pipeline already sitting in your accounts.
Events & Announcements
Revenue Room Session 02 Recap
Turning Relationships into Revenue
Events & Announcements
The Revenue Room - this Thursday. Retain. Grow. Expand. The Pipeline You Already Have.
Thursday 9th April | 4pm GMT+1 | Zoom | 60 minutes
Events & Announcements
The Revenue Room. Session 02:
Retain. Grow. Expand. The Pipeline You Already Have.
Market Commentary
Can GEO Boost Your Sales Pipeline?
GEO + SEO: A sales an opportunity for early movers...
Events & Announcements
The Revenue Room — Session 01 Recap
The Pipeline Is Slowing. Now What?
Events & Announcements
The Revenue Room. Session 01:
The pipeline is not broken. It is just harder.
Market Commentary
Is Venture Capital Acting Like a Bank?
"VCs just want guaranteed bets now..."
Podcasts, talks & videos
The Revenue Revolution Podcast
Why B2B deals stall late, the value of always-on discovery, and MEDDICC.
Podcasts, talks & videos
Whole Man Academy Podcast
Burnout, building and selling companies, and what you are really building for.
One honest conversation.
If something here sounds like your business, book a free Diagnosis Call. I'll tell you what I see, and whether I'm the right person to help. If I'm not, I'll say so.
Book your free Diagnosis Call
Free. You get a write-up of the call and a bespoke commercial report afterwards.