Simon Watson

Who am I?

Exited founder. Built my own agency from zero to a 7-figure exit. Now I help founders add an extra £1m in profit, without the business depending on them.

Simon Watson introducing himself and how he works with founders Watch · 4 min

4 minutes on how I work and who I work with.

I've been the founder, and I've been employee number one. Both jobs come with the same pressure: there's no one else to hand the problem to.

I've taken several businesses from £0 to £1m, and built my own agency from zero to a 7-figure exit. When I was getting that agency ready to sell, I had two salespeople and 50% of revenue still came through me. I got it down to 15% before the sale, because that is what a buyer pays for. That is the work I now do for other founders.

Three exits in total: an IPO on the NYSE, a trade sale and a VC-backed sale. Once as the founder, twice inside the senior leadership team.

Being a founder is exhilarating, but it can also be draining and lonely. Every big decision is one you're making for the first time, with no one who's actually stood where you're standing to check it against.

I've learned the hard way about building, hiring, pricing, scaling, and exiting, 20+ years leading sales across EMEA. Carrying the number was never the whole job: I've hired the team, set the pricing, managed the cash, chosen the marketing channels, and fixed the operational mess nobody else would touch, because when it's your business or your equity, everything is your job.

That's what you get in your corner: someone who's already made the mistakes and celebrated the wins, so you can shortcut decisions, skip the painful wrong turns, and grow faster and more profitably than going it alone.

I founded Revenue & Beyond because I kept meeting the same type of founder, someone who'd built something real, grown it on personal effort and relationships, and then hit a ceiling they couldn't see past. The revenue was there, but the sales, pricing, and operations behind it were not. And the business wouldn't survive a sale or even a holiday without them.

I work with founders of B2B tech, digital and service businesses who want to add an extra £1m EBITDA, whether that means building to an exit or growth that lets you have a life, not just a business that consumes you.

If that sounds like you, then let's have a chat.

How I work

  • Operators over theoristsI've held quota, built pipelines, and sat in the rooms where deals get made. I don't advise from the outside.
  • Outcomes, not hoursI'm paid to move the number, not to bill hours. If it doesn't change revenue, it doesn't make the cut.
  • Systems that outlast meThe job is done when the business runs without me in the room, not when I've made myself indispensable to it.
  • Honest over comfortableI'll tell you what isn't working, even when it's not what you want to hear. That's what you're paying for.
  • Early to what mattersI was applying AI to sales operations back in 2015. I look for what's next before it's the obvious move.
  • Built around you, not a templateEvery business's real constraint is different. I build around what yours actually needs, not a fixed playbook.
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