Work with me / Founder Line
Retained partnership
Founder Line
£600 +VAT / month
A monthly call with me or Jordan Adams on whatever's live in the business, with message access between calls. Direction and a roadmap, right-sized for where you are now.
You know something isn't working. You just haven't had someone to talk it through with.
The budget for a retained partner isn't there yet. But the decisions you make now, about pricing, hiring and how you sell, will shape whether there's a commercial layer to build later at all.
Founder Line is a direct line to someone who has already made those decisions, in businesses like yours.
Who it's for
- Founder-led B2B tech, digital or service businesses
- No budget yet for a retained partner
- Big decisions being made right now
What's included
Included
- One 60-minute call a month, with me or Jordan Adams
- Message access between calls for decisions that can't wait
- Practical templates you can use in the business straight away
- A written commercial roadmap after the first call
- A three-month rhythm, then rolling month to month
Not included
- Work on your business between calls
- Building or running anything for you
- Weekly involvement
This tier is advice and direction. You and your team execute. When you're ready for someone to work alongside you, the Retained Partner and Revenue Roadmap Sprint are the next steps.
How it works
Book a call
A short, free conversation to check we're a fit.
Map the priorities
The first call sets out what matters most. A written version follows within a week.
Work the plan
Monthly calls, message access in between, and the plan adjusted as the business moves.
The detail
- Fee
- £600 + VAT a month
- Rhythm
- One 60-minute call a month, plus message access between calls
- Commitment
- Three-month minimum, then rolling month to month
- Delivered by
- Me or Jordan Adams, each month's call
Questions
Who delivers Founder Line?
Founder Line is delivered jointly with Jordan Adams. Each month's call is with me or Jordan. His background and the full detail are at thefounderline.com.
What's the difference between Founder Line and Retained Partner?
Founder Line is a monthly call with message access in between, at £600 + VAT a month. Retained Partner is ongoing strategic involvement across commercial, operational and financial priorities, with direct access between sessions, at £3,500 + VAT a month.
What if I need more than advice?
Then Founder Line is the wrong level, and I'll say so. The Commercial Audit and the Revenue Roadmap Sprint are where the work gets done alongside you.
One honest conversation.
Not sure this is the right level? Book a free Diagnosis Call. I'll tell you what I see, and if I'm not the right person, I'll say so.
Free. You get a write-up of the call and a bespoke commercial report afterwards.